LONDON BASED, GLOBAL REACH

Baggy London is an independent accessories label founded by Claire Zhong, built around one iconic ruffle silhouette that defines its playful, recognisable design language. Born in London with global appeal, the brand has become a cult favourite — seen on Katseye, Ted Lasso, and featured in Cosmopolitan, Glamour, and Stylist — and is permanently stocked at Nordstrom in the US and now part of the Beatriz Gonzalez exhibition at the Barbican. Designed to carry women from day to night, each piece blends joy, craft, and timeless character. Our bags are more than accessories — they spark conversation and shape the next generation's style.

AS SEEN IN

PRESS

Hunger

The GOAT - featuring Baggy

Baggy London, the accessory brand that’s grabbed the attention of many including our Issue 33 cover star Juno Temple, is imminently launching its leather bag collection.The brand was founded with a mind to create accessories that stand out while also being effortlessly cool, and I have to say they know what they’re doing.

Cosmopolitan

31 Jaw-dropping Festival Outfits to Recreate - Best Handbag

We spotted this exact bag from independent London label, Baggy, on the arm of a verified cool girl at a festival this summer and were instantly obsessed.

Stylist

The 6 best bag styles our fashion team keep coming back to in 2025

From the scrunchies spotted on every Copenhagen It girl to the romantic, boho-tinged ruffle gowns walking down alt wedding aisles, the texture trend is everywhere.

Publication

Article headline goes here

Glamour

Best Affordable Handbag for Valentines Day

This frilled shoulder bag from small business, Baggy London, now comes in a soft, sateen finish and is machine washable — AKA it's the perfect date night/wedding guest accessory that will simultaneously prove you know your stuff.

OUR CRAFT

DESIGNED IN LONDON

Every Baggy London bag is designed in our East London studio, where each silhouette is developed from initial concept through to final production. Our signature ruffle design is what makes Baggy London instantly recognisable — a single, iconic design language that runs through every piece in the collection.

Bubblegum Pink Original Ruffle Bag image 0

SMALL BATCH, BIG IMPACT

We produce in small batches with carefully selected manufacturers, prioritising artisan craftsmanship over mass production. Each bag is constructed from premium materials with meticulous attention to hardware, stitching, and finishing — the kind of detail you can only achieve when production stays intentional and hands-on.